International Conference on Corporate and Marketing Communications

Tracks

We welcome submissions in the fields of corporate and marketing communications, interactive and multichannel communications as well as related areas. Submissions may be related to the conference theme of diversity and inclusion, or address another aspect of the fields.

 

Corporate communications

  • Corporate identity, image, reputation
  • Integrated corporate communications
  • Corporate branding
  • Stakeholder communications
  • Crisis communication
  • Managing organisational identification
  • Internal communication
  • Internal branding
  • Non-profit and voluntary sector branding
  • Brand experience and co-creation
  • Destination branding
  • Critical views on corporate communications 
  • Communicating and reporting about CSR

 

Marketing communications

  • Integrated marketing communications (IMC)
  • Integrated campaigns
  • Promotional mix including: advertising, direct mail/marketing, sales promotion and marketing public relations (MPR) whether online or offline (but not excluding other promotional elements)
  • Branding and brand management
  • Rebuilding trust in brands
  • Communications during product harm crises
  • B2C; B2B communications
  • Measuring attitudinal/behavioural response
  • Marketing communications in non-profit and voluntary sector organizations
  • Political marketing communications
  • Ethical issues of marketing communications
  • Marketing communications theory
  • Excellence in marketing communications
  • Sponsorship

 

Interactive and multichannel communications

  • Online marketing communication research
  • Communication, interaction, integration
  • Mobile marketing
  • Relationship and retention marketing
  • Building customer relationships online
  • Web advertising effectiveness
  • Antecedents of web performance
  • Permission marketing – critical issues
  • Web visits measurements – concerns
  • Viral marketing and eWOM
  • Organisations’ response to negative eWOM
  • Multichannel contacts and strategies

 

Related areas

  • Organizational communication
  • Communication research methods
  • Rhetoric, semiotics in communication
  • Measuring ROI
  • Knowledge management and communication
  • Consumer or employee advocacy
  • Cross-cultural analysis
  • Leadership, networks, trust-building and communication
  • Agency interactions