Submission Guidelines
Please note that only Word documents can be submitted and please use the templates provided below.
Full Paper
Papers should follow the Journal of Marketing Communications style. English is the language of the Conference and all related publications. Full-length articles: 6,000 words in total, including references and a maximum of 5 tables/figures
Working Paper
A working paper will generally not exceed 4,000 words. However, these papers, which are still work in progress, are expected to cover a short literature review, main research questions, methodological frame, or preliminary results of research in order to get constructive feedback during the presentation.
Extended Abstract
A typical extended abstract will generally not exceed 1,000 words excluding tables, figures and references. The extended abstract should include keywords at the beginning and the list of relevant references at the end. While writing your abstract, please consider covering the research objectives and questions, the research method, results or findings, and originality of paper.
Special Session Proposal
A special session proposal (i.e., panel) will include a rationale of 500 words excluding references. Panels consist of one chairperson and 3-5 presentations. Each role should only be held by one person, and the presenters should ideally be from different organizations and countries. Proposals can focus on the conference theme or any other topic in the area of corporate and marketing communications. The rationale should present the key questions addressed. Further, for each presentation a 200 word abstract has to be included.
Special Session Proposal Template
Before submitting your paper, you MUST ensure that you have fulfilled all of the journal’s style requirements. Consider hiring a professional copyeditor to assist with your revision if necessary. Please see the Instructions for authors and the General template characteristics.